Find out how social commerce is changing the way people shop online and why your business should start selling straight on Instagram, Facebook, and WhatsApp.

In the digital world we live in now, the lines between shopping online and using social media are quickly blurring. You can now buy something through a Facebook post, an Instagram Reel, or a YouTube Short.
Welcome to the age of social shopping.

We help Indian companies follow new digital trends here at Dhyana Digitals. And social shopping is changing the way people shop online right now.
But what is it, and why does it matter so much now?

What does Social Commerce mean?

A type of online shopping called "social commerce" lets people buy things straight from social media sites like:

• Instagram

• Facebook

• WhatsApp

• Pinterest

• YouTube

• Snapchat

In standard e-commerce, users go to a website to make a purchase.
With social commerce, users can find, explore, and make a purchase all in the same app.

Reasons why shopping online is better

Here are some of the main reasons why social shopping is becoming more popular in India and around the world:

1. Getting pleasure right away

Real-time interaction is what social media is all about.
People can click "Shop Now" right away and buy a product if they see it in a clip or a story.
You take fewer steps and buy more things on the spot.

2. Power to Influence

These days, influencers are like salespeople.
They make product suggestions that feel more personal and real, which is especially important in India, where trust is a big part of buying choices.

3. Appeal to the eye

Sites like Instagram and Pinterest focus on pictures.
People are more likely to believe a product and buy it if they see it in action, like in a video or a picture of it in real life.

4. Easy to Put Together

With Facebook Shops, Instagram Checkout, and WhatsApp Business, sellers can list and market their goods without having to spend a lot of money on full-fledged e-commerce sites.

India's Social Business Scene

India is one of the countries that is pushing people to use social shopping the most. This is why:

• A lot of people have smartphones

• Data plans at low prices

• Young people who use their phones first

• Have faith in creators and leaders

Using the reseller model on WhatsApp and Facebook, apps like Meesho, GlowRoad, and Shop101 have already built huge companies.
To keep up, even big names in standard e-commerce are adding social features to their sites.

What brands can get out of social shopping

If you're an Indian business owner or marketer, here's how to get in on this hot trend:

1. Use video content

Instagram Reels and YouTube Shorts are great for showing off goods because they are short-form video platforms.
A single movie that goes viral can get a lot of views and sales.

2. Work together with micro-influencers

Don't just pay attention to famous people.
Influencers in area markets who have a smaller but more active following can have a bigger effect.

3. Make the shopping experience smooth

Use tools like Instagram Shop or Facebook Shop to make it easier for people to find something they want to buy.
People are more likely to buy something if it is easy for them to do.

4. Use WhatsApp to sell things to specific people

You can send brochures of your products, answer questions, and close sales all at the same time with WhatsApp Business.
It works well for local and service-based companies.

Last Thoughts

Social shopping isn't just a fad; it's the way of the future for online buying.
Users want to shop without leaving their favorite apps, so businesses need to change with the times.

With the right plan, content, and tools, Dhyana Digitals helps Indian brands use the power of social commerce.
You can get started with us or grow your business.
We'll help you turn likes and shares into loyal buyers.

Do you want to make more sales on social media?
Talk to the professionals at Dhyana Digitals, and let's begin together.